LinkedIn posts

Prioritize clarity, accuracy and usefulness. Preserve the author's voice; the post should stand on its own without explanations of how it was written.

Writing and formatting

• Open with the fact or idea worth sharing. Avoid inflated headlines, filler questions and promises unsupported by the content.
• Match length to the purpose and mobile readability. When linking an article, leave the detail in the article. Count both language blocks together; do not duplicate a full article.
• Use short paragraphs separated by blank lines. Use simple bullets such as “•” for lists, with one idea per line; do not force a list when prose reads better.
• A post body is plain text: do not paste Markdown headings, bold markers, Markdown links or code fences. Keep technical identifiers readable and easy to copy.
• Use actual line breaks, never literal “\n” sequences. Avoid Unicode alphabets that imitate bold or italic text. Icons are optional: there is no minimum or target count. Use them only when they add meaning or help orientation; a post with no icons is entirely valid.
• Keep a friendly, helpful tone adapted to the author. Explain the value of the resource without imposing recurring phrases or a fixed voice template.
• Describe exactly what readers can do and under which conditions. Distinguish browsing, downloading, installing and pinning versions when those actions differ.
• When linking an article, offer one useful idea and leave the development there. Do not turn the post into a copy of the article or an empty announcement.
• Place each link on its own line with a blank line before and after it. Separate multiple links too; do not crowd them against descriptions, language dividers or hashtags.
• Include a concrete call to action when useful and a relevant link. Do not invent benefits, results, metrics or unfinished features.
• Use a few relevant, nonduplicated hashtags, preferably at the end. Do not add unrelated popular tags or claim a guaranteed reach formula.

Bilingual posts

When multiple languages are requested, present each version as a complete block with clear visual separation. Choose a discreet divider and respect the format agreed with the author. Keep meaning, links and conditions equivalent while translating naturally. Do not alternate translations sentence by sentence. Avoid repeating shared hashtags.

Review in LinkedIn

Check visually that paragraphs and links retain real blank lines: accessibility-tree text can show breaks that the editor does not render as visible spacing. If pasting collapses them, fix the native formatting before saving or capturing a screenshot: insert genuinely empty paragraphs between blocks. Consecutive paragraphs without visible spacing are not blank lines. Check the opening, spacing, bullets, links and language separation in the actual editor or preview. Verify that the link card matches the destination and images remain readable on mobile. After an authorized publication or edit, reread the saved result; a click or success message is not a substitute for verification.

Writing a draft does not authorize publication. Respect the authorization given and confirm the date, time and time zone when scheduling. Do not edit posts outside the assignment.

Learn from corrections

Before editing an existing post, read its current version to preserve the author's manual changes. Compare corrections with the draft and extract only the reusable principle.

Integrate new corrections into the relevant rule instead of accumulating exceptions or conversation transcripts. Distinguish a preference for one post from a general principle. Remove redundant or contradictory rules.

Keep this skill generic: do not store names, accounts, post URLs, client data, credentials or identifiable examples. Record editorial principles, not the private history behind them.